Morbid Podcast is a true crime phenomenon that has been thrilling listeners since its inception. Run by Alaina Urquhart and Ashleigh Kelley, the podcast explores cold cases with deadpan banter that discusses macabre, to provide both morality and entertainment. The hosts are aunt and niece to each other, and experiences from autopsy to hairstyling in their professional careers give the show a unique and personal touch.
Since its inception in 2018, Morbid Podcast has transitioned from a hobby to a real crime phenomenon. Given its rise and fan base, it is quite an obvious thing that this podcast has somehow found its groove in tapping the upcoming true crime market.
To Rise to Fame: The Case of Morbid Podcast
It is not only an inspirational success story but also an indication of the growing interest of people in true crime content. The podcast has released more than 400 episodes over the years, with many of them causing broad discussions on social media. Some of the episodes that greatly contributed to their rise include in-depth explorations of notorious crimes such as the murder of the Black Dahlia and the Manson family killings.
With the show’s popularity, the podcast now started to get noticed. It showed up on mainstream charts of popular podcasts as picked by celebrities and recommended to others through the mouth.
Format and Popularity of Morbid Podcast
The best feature of Morbid Podcast is the structure. With every episode going into gruesome but true crime, there’s a history or cultural analysis added along the way. These two hosts bring light into even the darkest of tales with their conversational and sometimes comedic tone. This is a big reason why it has such a massive following.
This has helped the listeners appreciate the chemistry between the hosts, which has created an interpersonal connection between the fans. Most of the fans of this particular genre would be looking for educative content that is coupled with some form of entertainment, and Morbid offers just that.
Revenue Streams of Morbid Podcast
The revenue streams for the Morbid Podcast on financial success flow through multiple avenues. Like most podcasts that have gained fame, the majority of the income is sourced from advertising. With its growing listenership, brands want to feature their products on the show, especially companies targeting true crime enthusiasts. Sponsors range across various industries tech companies and lifestyle brands from even other media platforms.
Sponsorship deals supplement ads. Companies would agree on long-term deals for multiple episodes, which boosts the money that comes into the podcast.
Merchandise Sales
A significant share of Morbid Podcast’s income is derived from merchandise sales. Enthusiasts never fail to show appreciation for the podcast, so the hosts have also answered with branded items. Catchphrases or images emblazoned on t-shirts mugs and all other accessories aid in increasing the total revenue.
Merchandise is constantly marketed on the podcast as well as on their social media networks, which easily converts listeners into customers. There are few limited-edition releases which mostly occur at significant episodes or anniversaries, so it provides a rush of urgency and exclusivity and propels sales further.
Patron and Crowdfunding Supports
Many of these podcasts, for example, Morbid, get most of their patronized support directly from Patreon. Patreon is a platform where loyal fans contribute financially to support their favorite show in exchange for premium content. On the Morbid Podcast Patreon site, there are several tiers where supporters can get access to bonus episodes, ad-free content, and even direct personal interactions with the hosts.
This predictable, consistent stream of income stabilizes their financial position and, more importantly for the hosts, provides a strong basis for making investments in the quality of the show. It further motivates patrons of the podcast with special perks, thereby adding another steady source of income to their portfolio.
Revenue from Live Shows and Events
The Morbid Podcast also organizes many live events and shows, which significantly contribute to the revenue. Live events or shows provide a more engaging experience for the fans as they can come face-to-face with the hosts and share a live narrative. The ticket sales for such events are mostly significant sources of revenue since the shows normally sell out fast because of the popularity of the show.
Besides the actual performance, sales of merchandise and special content available to view only upon attending the performance enhance top-line growth.
Impact of Social Media and Earnings
Morbid Podcast has a very high following on the social media platforms that they have astutely monetized. With thousands of followers on Instagram, Twitter, and more, the podcast regularly connects with its fan base. This makes such a strong community but also allows for opportunities for brand collaborations and sponsored content on the social media level.
Their posts or stories on Instagram may be used as a means of marketing affiliate products and services, thus generating some more income.
Trends in Podcast Business and Earnings
Explosive growth has characterized the last couple of years for the podcasting industry, with ad revenue expected to top $1 billion. It is no coincidence that true crime podcast Morbid has been one of the biggest beneficiaries of this trend. Shows like this one with such strong, recurring listeners are also more likely to garner increased ad rates and, therefore, command premium dollar ad space.
True Crime is one of the trendiest podcast genres, and of course, such popularity must have had a great share in the show’s financial success.
Other Business Ventures of the Hosts
In addition to the podcast, the hosts of Morbid have leveraged fame in other business ventures. Alaina Urquhart is an author whose books bring in another portion of money. These business ventures diversify the financial success generated by the hosts and improve their personal net worth, which further contributes to the valuation of the podcast.
FAQs- Morbid Podcast Net Worth
What is the current net worth of Morbid Podcast?
This one is difficult to estimate, but its assumption is said to be in the millions due to all the revenue sources from ads, merchandise sales, and Patreon.
How do the hosts on Morbid Podcast make money?
They get paid from ad revenues, Patreon, sales of merchandise, live shows, as well as collaboration.
Is Morbid Podcast sponsored by any brand or company?
Yes.